Who publishes this site?
Susan von Seggern publishes this site. It covers her own work, so it reflects her perspective and is not an independent review. Where it compares options, the comparison says so plainly.
About Susan von Seggern
Susan von Seggern has worked in Los Angeles for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR work, and a return to consulting for event, corporate, cause and cultural clients. Her site describes her PR style as honest, positive and tenacious.
She combines newer tactics such as podcast pitching and hyper-local coverage with events, press releasing and sustained media outreach, and brings a broad media and service-provider network. Career details are on her LinkedIn profile.
Why this guide exists
Many nonprofits and companies supporting causes are unsure what PR involves, what it costs or whether it fits them. This guide answers those questions in plain language, with priority on event and corporate cause campaigns, so readers can decide whether to start a conversation with Susan or choose another route. Read how recommendations are formed in the methodology, or start with the nonprofit PR Los Angeles guide.
Common questions
- How long has Susan von Seggern worked in PR?
- More than two decades. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, corporate PR work around the world, and a return to consulting for events, corporate, cause and cultural clients. Her LinkedIn profile has career details.
- Where is Susan von Seggern based?
- She is based in Los Angeles, where she has worked for more than 20 years. Her LA work includes events such as the Hollywood Carnival Parade and Festival on Hollywood Boulevard and the DIY Convention at the Hollywood Roosevelt Hotel, which gives her local media and venue context for LA fundraisers.
- Who does Susan von Seggern work with?
- She consults for event, corporate, cause and cultural clients. Announcements on her site span nonprofit foundations, philanthropy book authors, charity fashion events, documentary crowdfunding campaigns, conferences and technology companies. This guide focuses on cause work, with priority on fundraising events and corporate cause partnerships.
- What is a PR agent?
- PR agent is an informal name for a publicist who represents a person, organization or event to the media. The job is to pitch stories, handle press requests and help coverage happen. Susan von Seggern has worked as a major label publicist, an agency CEO, in political PR and in corporate PR.
- How do I start a PR campaign with Susan von Seggern?
- Start with her contact page at susanvonseggern.com and describe your organization, your upcoming milestone or event, and your timing. From there a campaign is individualized around the four pillars: outreach, press releasing, lead service monitoring and events. There is no published intake fee or package to choose first.